Systems and methods for
facilitating customer acquisition by businesses

Abstract

Systems and methods are disclosed for facilitating acquisition of customers for merchants through targeted offers to prospective customers; improving the precision of targeting by Prospect Profiling and Intent Prediction. In certain embodiments, the system supports monetizing sources of data which contribute to Prospect Profiling and Intent Prediction, such as purchase history, third-party SNP data. In other embodiments, a “Customer acquisition fee” serves as the underlying business model for the Service Provider of the Platform. The system provides cost-effective marketing where merchants pay only after conversion of prospect to customer. Customers get higher savings through Opportunity Auctioning amongst merchants with the value of Discount offer as part of Bid.

The Customer Acquisition Enabler Platform is named Get.More.

Refer – https://patents.google.com/patent/US20120245990

Application filed by RS Software on March 26, 2011 and is valid till 2031.