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Kolkata today is
a vibrant and growing city with a dynamic IT sector,
a booming retail market, and a fast-expanding
industrial scene in general. For those of you
who have been away for a long time, this is the
best time to return to Kolkata. Today the City
of Joy is evolving and catching up fast with other
Indian metros.
Everything here
is changing, and changing for the better; from
the skyline to the billboards, from the brands
of vehicles on the city roads to the shopping
malls with built-in cafes and multiplex movie
theatres. The slow traffic has started to speed
up, thanks to several new flyovers crisscrossing
the city. Several new schools, like DPS Megacity,
and colleges, like ICFAI, have opened, too.
Super-specialty
hospitals are also being set up. Ratan Tata and
Dr. Devi Shetty (of the Asia Heart Foundation)
have promised to set up cancer hospitals. Also
on the cards are a children's hospital, an eye
hospital and a kidney treatment center, all on
the same compound as Dr. Shetty’s cancer
hospital.
Lifestyle, too,
is changing. With an array of plush shopping malls
that has flooded the city, Kolkatans now throng
Forum, Shoppers' Stop, City Center, Pantaloons,
and Westside. Pizza Huts and Dominoes, Café
Coffee Days and KFCs have become the new-age hangouts,
rather than the Coffee Houses, Anadis and Puntirams.
To sum it up, city
is shedding off its old and plain clothing, and
slowly, but steadily, putting on designer wear.
Things that were once unheard of and unimaginable
are now possible.
The perception
about Calcutta, therefore, has been changing over
the last two years, and changing in a positive
direction. Though a late starter in the field
of technology, the state has made enormous progress
in the past five years. The Salt Lake Electronic
Complex, or Saltlec (the Sector V region), is
now one of the hottest IT destinations. It is
spread across 150 acres of green, pollution-free
land that houses over 175 IT companies and 15,000
professionals.
In the past few
years, some of the biggest names, such as E&Y,
Capgemini, Nokia, Wipro, HCL Technologies, Nortel
Networks, Lexmark, Bharti (Airtel), Siemens, IXIA,
and HSBC, have either set up facilities in Kolkata
or are in the process of doing so. It is now being
compared with more glamorous destinations, like
Bangalore, Gurgaon and Hyderabad. Many more IT
biggies have promised to anchor in Kolkata.
The state government
has worked out a multi-pronged strategy and has
created a new IT cell for facilitating all requirements
related to IT investments. It has drafted a new
IT policy keeping in mind the opportunities that
IT will provide over the next decade in the state.
So, in the new
millennium, the city is a “happening”
mega polis, and Brand Kolkata is the next buzzword
in the nation’s IT sector. Come be a part
of the transformation.
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